Lindsay Kelly
Copywriter | Playwright | Theatre Maker & Marketer
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Odds & Ends
Below are some more of my favorite one-off pieces and projects.
 
International Women's Day
To celebrate International Women's Day, we created this interactive Story for @RPA_Advertising's Instagram. When users pressed and held down on their phone screens, the video paused on a positive step the user could take to support the women around them. The pressing and holding tied nicely to 2018's theme of #PressForProgress.
MLK Day
This was a simple, timely video tweet that @RPA_advertising posted on Martin Luther King Jr. Day. Given the political climate, MLK's message of extreme love was as timely as ever, and paralleled RPA's mantra of #PeopleFirst. 
The tweet received "Tweet of the Week" from AdAge | AdAge: Agency Brief (Jan. 2018)
FX's Fargo
There was a lot of excitement leading up to the third chapter of the humorously dark Fargo on @FXNetworks. In this story, everyone's got something to hide. So, what better way to tease a first look at the characters then by sharing our heroes and villains hidden behind important yet-to-be-seen props from the show? This concept, as well as others, was part of a pitch that helped RPA win the Fargo social business.