In August, Beyond Meat came to us with their first national TV spot. We turned it into a super social-first three-month campaign across platforms engaging Beyond Meat fans and "fake" meat newbies alike. 

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Oh, and we tied the campaign into the most influential event of the year, the 2020 election. NBD.

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Credits:​

• Creative Director – Marcela Angeles

• Senior Art Director – Susana Dueñas

• Senior Copywriter – Lindsay Kelly