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Ferriss :30 | We are all Investors
We Are All Investors
Coming off the GameStop trading controversy, Robinhood needed to build back goodwill ahead of their IPO launch. We wanted to champion the new generation of investors who look differently, think differently, and invest differently than any generation before.
Forget Wall Street. Welcome to All Street.
The 360 Integrated campaign included TV spots, long-form social video, and OOH.
Carlos :30 | We are all Investors
Isabelle :30 | We are all investors
Each investor also got a longer social piece where we dove into their background and motivations for investing to show that investing can truly be for anyone.
Ferriss' Investor Story
Director – Aisha Amin
Creative Director – Stephen Wright
Senior Creative – Natalie Rojas
Senior Copywriter - Lindsay Kelly
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