PetSmart came to us with an odd request: sell cat leashes. But most people still see taking your cat out on a leash as a novelty; when they see a cat on a walk, they can't help but point and ask, "is that a cat on a leash?...." So, we wrote a comedy rap that asked just that, empowering cat moms and dads to take their own cat out on an adventure beyond their front door. 

​

Putting the song on TikTok and getting popular cat influencers to participate helped to normalize cat leashes and spread our message even further.

​

Results:

• 6 Billion Views in the first week​

• 15K+ User Submissions

• 95% Positive Sentiment