Cat on a Leash 

PetSmart came to us with an odd request: help sell cat leashes. But most people still see taking your cat out on a leash as a novelty; when they see a cat on a walk, they can't help but point and ask, "is that a cat on a leash?...." 

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So, we wrote a comedy rap that asked just that, empowering cat moms and dads to take their own cat out on an adventure beyond their front door. 

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Putting the song on TikTok and getting popular cat influencers to participate helped to normalize cat leashes and spread our message even further. (We're at 7.8 billion views and counting)

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Featured:

TVAdverts: PetSmart Commercial - Cat on a Leash

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Credits:​

• Production Company - AutoCinema (Mexico City)

• Director - Eric Mejia

• Creative Director - Marcela Angeles

• ACD, Art Director - Susana Dueñas

• ACD, Copywriter - Lindsay Kelly

• Copywriters - Eric Lee, Kevin Alvarez

• Art Directors - Andrew Lopez, Pamela Castelan

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