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#300FtChallenge | Honda
Social | Automotive | Product Launch | Influencers | Photo Shoot
Manifesto Video
Did you know the average person scrolls 300 feet of social media every day?
That's the height of the Statue of Liberty.
We turned this statistic into a full-fledged social media campaign for the all-new Honda Passport, Honda’s most adventure-ready vehicle to date. To kick things off and get our social audience hyped, we partnered with adventure photographer Chris Burkard for an epic #300ftChallenge.
Accolades:
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ANA Driving Influence Award Winner 2020
Adventure Photographer Chris Burkard 300-ft Challenge
Kayaker Rafa Ortiz 300-ft Challenge
Biker Joey Schusler 300-ft Challenge
Climber Sasha DiGiulian 300-ft Challenge
Adventure Photographer Andy Mann 300-ft Challenge
To round out the campaign, we worked with additional adventure influencers to complete their own 300-foot challenges.
Each influencer encouraged their personal audience to participate in the challenge.
Featured:
Credits:
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Production Company – ROAM
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Director - Chris Burkard
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Creative Directors - Mike Van Linda, Fabiano De Queiroz (Tatu)
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Art Director - Nathan Tamburello
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Copywriter - Lindsay Kelly
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