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#300FtChallenge | Honda
Social | Automotive | Product Launch | Influencers | Photo Shoot
Did you know the average person scrolls 300 feet of social media every day?
That's the height of the Statue of Liberty.
We turned this statistic into a full-fledged social media campaign for the all-new Honda Passport, Honda’s most adventure-ready vehicle to date. To kick things off and get our social audience hyped, we partnered with adventure photographer Chris Burkard for an epic #300ftChallenge.
ANA Driving Influence Award Winner 2020
Adventure Photographer Chris Burkard 300-ft Challenge
Kayaker Rafa Ortiz 300-ft Challenge
Biker Joey Schusler 300-ft Challenge
Climber Sasha DiGiulian 300-ft Challenge
Adventure Photographer Andy Mann 300-ft Challenge
To round out the campaign, we worked with additional adventure influencers to complete their own 300-foot challenges.
Each influencer encouraged their personal audience to participate in the challenge.
Production Company – ROAM
Director - Chris Burkard
Creative Directors - Mike Van Linda, Fabiano De Queiroz (Tatu)
Art Director - Nathan Tamburello
Copywriter - Lindsay Kelly
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