Real talk: production budgets are shrinking and social audiences are increasingly wary of brands creating "ads." 

So, while I've worked on million dollar TV campaigns, I have also been apart of many low-fi content creation teams. For Fujifilm instax, we concept, shoot, and edit over 15 assets each month for their heavily female high-school/college-age audience with a nimble team of four. 

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This role requires me to flex from creative oversight, to producing, to talent, to even getting behind the camera myself. 

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While on the account, we've pushed instax from a product-centric page, to a culture hub with content that teaches folks about the products, responds to relevant social conversations, and showcases their favorite events and celebs.