Maker's Mark has always valued quality of flavor over a set age. 
​
So when they finally launched their much anticipatd 12-15 year blend, Maker's Mark Cellar Aged, with a $200+ price point, we launched a campaign that showed how, like bourbon, our experiences are worth more than the number of years on the birthday cake.  
​
We collaborated with three different influencers across different verticals within our target audiences' interest to redefine how we think about age. 

Results:

• Product sold out within 2 days

• 153% more impressions than the next best performing campaign

• Over 8K new followers to social accounts