top of page
Feet Sweaters | Havaianas
Social | Product Launch | Fashion
1200x628px men.jpg
Socks with flip-flops are a fashion faux-pas, so Havaianas didn't make socks... they made Feet Sweaters! And a full campaign that never let up on the joke to go along with them. 
Whatever they look like, they're NOT socks. We promise. 🤞

Teaser Phase:

Every good product launch starts with a focus group. Teasers on IG Stories and Twitter polled fans to see how they felt about socks and flip-flops together. 
Spoiler alert: they hated it.
Screen Shot 2021-01-06 at 5.08.47 PM.png
Screen Shot 2021-01-06 at 5.08.18 PM.png
Screen Shot 2021-01-06 at 5.08.31 PM.png
Screen Shot 2021-01-06 at 5.08.38 PM.png
We used the "learnings" from our teaser content to introduce our new product...
NOTHING like socks and flip-flops, of course. 😜
Hero Launch Film
Product Social Video


  • ACD, Copywriter - Matt Frierdich

  • Senior Copywriter – Lindsay Kelly

  • Copywriter – Samantha Lara

  • Art Director – Bruna Andrade

bottom of page