Feet Sweaters
Socks with flip-flops are a fashion faux-pas, so Havaianas didn't make socks...
they made Feet Sweaters! And a full campaign that never let up on the joke to go along with them. Whatever they look like, they're NOT socks. We promise. 🤞
Teaser Phase:
Every good product launch starts with a focus group. Teasers on IG Stories and Twitter polled fans to see how they felt about socks and flip-flops, (Spoiler alert: they hated it)
Credits:
-
ACD, Copywriter - Matt Frierdich
-
Senior Copywriter – Lindsay Kelly
-
Copywriter – Samantha Lara
-
Art Director – Bruna Andrade
