Feet Sweaters
Socks with flip-flops are a fashion faux-pas, so Havaianas didn't make socks...
they made Feet Sweaters! And a full campaign that never let up on the joke to go along with them. Whatever they look like, they're NOT socks. We promise. π€β
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Teaser Phase:
Every good product launch starts with a focus group. Teasers on IG Stories and Twitter polled fans to see how they felt about socks and flip-flops, (Spoiler alert: they hated it)
Team:β
Copywriter βSamantha Lara
Art Director β Bruna Andrade

