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Fit for Fun | Honda
Social | Photoshoot | Product Launch | Automotive
The redesigned Fit Sport is full of surprises, and so was the full-funnel social campaign for this 2018 model launch. Across Snapchat, Instagram, and Facebook, we found fun ways to break through the clutter to surprise our fans and show off the utility of this fun-sized Honda.
We broke the fourth wall, packing up text, emojis, even the car itself into the car to show just how much can "fit" into such a fun-sized vehicle.
Featured in Facebook/Meta's Best Practices deck presented to other agencies and partners
2018 LA ADDYs Gold Winner - Social Media
2018 ThinkLA IDEA Awards Winner - Best Video Campaign
Surprisingly Fun Poems
When fans tapped forward, they got one perspective. When they reached the end of the story, we encouraged them to tap backwards, for a point of view that was decidedly more fun (and more Fit). It was a fun and very satisfying writing challenge.
Video Director - JEAN
Photographer – Kristyna Archer
Creative Directors – J Barbush, Romeo Cervas
Sr. Art Director – Matthew Pullen
Sr. Copywriter – Jon Murray
Art Director - Nathan Tamburello
Copywriter - Lindsay Kelly
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