Safety for Everyone: "Chain Reaction" Launch Video
Safety for Everyone
Honda has made vast strides in safety technology, and we were tasked with showing off these new safety features. But when it comes down to it, thinking about features isn't what makes people buy into safety. It's talking about the people those features help protect.
So instead, we took a familiar metaphor and applied it to Honda. Because Honda doesn't just build their cars to protect drivers, but everyone that cares about them too.
Safety for Everyone: Kyle's Story
Safety for Everyone: Nicole's Story
Safety for Everyone: Franklin's Story
Production Company – Unit 9
Director - Jonathan Pearson
Creative Directors - Mike Van Linda, Fabiano De Queiroz (Tatu)
Art Director - Nathan Tamburello
Copywriter - Lindsay Kelly