For Distracted Driving Awareness Month, we created interactive Stories for Instagram, Facebook, and Snapchat that let Honda fans experience just how much they could be missing when they drive distracted. We encouraged fans to tap to remove each text message, email, or notification that popped up in frame. Once they did, they revealed an obstacle in the road they could have missed if they continued to drive distracted.
The visuals may be fantastical, but the message is clear: When your eyes are on your phone, you miss what's happening on the road.
Production Company – Moo Studios
Director - Shaun Sewter
Art Director - Nathan Tamburello