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Case Study
Trick or Tweet
No one thinks of cars during Halloween. But why shouldn't they? Honda joined the social media conversation by tweeting fun twists on the classic trick-or-treat rhyme directed at some of the biggest Halloween brands out there.
Winner:
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2019 District 15 Silver ADDY Award Winner - Social Media Campaign
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2019 District 15 Silver ADDY Award Winner - Copywriting
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2019 LA Gold ADDY Award Winner - Social Media Campaign
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2019 LA Silver ADDY Award Winner - Copywriting
Featured:
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Ad Age: Honda 'trick-or-tweets' for Halloween candy from brands on Twitter
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MUSE by Clio: Honda Is Going 'Trick-or-Tweeting' by Visiting Candy Brands at Their Twitter Addresses
Credits:
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Creative Director - J Barbush
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ACD, Art Director - Romeo Cervas
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Art Director - Nathan Tamburello
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Copywriter - Lindsay Kelly
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