Case Study
Trick or Tweet
No one thinks of cars during Halloween. But why shouldn't they? Honda joined the social media conversation by tweeting fun twists on the classic trick-or-treat rhyme directed at some of the biggest Halloween brands out there.
Winner:
-
2019 District 15 Silver ADDY Award Winner - Social Media Campaign
-
2019 District 15 Silver ADDY Award Winner - Copywriting
-
2019 LA Gold ADDY Award Winner - Social Media Campaign
-
2019 LA Silver ADDY Award Winner - Copywriting
Featured:
-
Ad Age: Honda 'trick-or-tweets' for Halloween candy from brands on Twitter
-
MUSE by Clio: Honda Is Going 'Trick-or-Tweeting' by Visiting Candy Brands at Their Twitter Addresses
Credits:
-
Creative Director - J Barbush
-
ACD, Art Director - Romeo Cervas
-
Art Director - Nathan Tamburello
-
Copywriter - Lindsay Kelly